Warm Color

A color is said to be warm if it is in the range of colors that are perceived to cause an exciting or hot effect. Warm colors include black, brown, red, orange, and yellow. A color can be “warmed up” by adding black to the base color to darken the tone.   Even though color percep ... Read More

Web Press

A web press is a printing press system which uses large rolls of paper in contrast to sheets of paper used by other printing formats. Web presses come in a variety of sizes. The largest web presses are called full web presses or full presses and print on wide rolls of paper capable of 16 pages in ... Read More

Wholesale Printing

The term wholesale printing refers to large quantity commercial printing projects.  Many printing firms offer discounted prices for larger quantities.  Wholesale printing often requires a minimum quantity that varies from printing firm to printing firm.  Other considerations includ ... Read More

Widow
In copywriting and the printing industry, an extra word or phrase at the end of a paragraph is called a widow. This extra word can be visually distracting, but small changes in font size, margin size, word spacing, or even the wording of the text can be made to eliminate the orphan text. Typograp ... Read More

Work and Tumble

Work and tumble refers to when multiple sheets are printed at one time onto one sheet of paper, the paper is then rotated from front to back, and the paper is run through the press a second time. This process saves printing firms considerable time as presses are now automated to handle the “tum ... Read More

Work and Turn

When a printed piece is identical on the front and the back, printing firms refer to these as a work and turn project. An example might be with a flyer: on one side of a sheet of paper a copy of the front and back is printed, then the paper is turned over and run through the process again. This p ... Read More